Personal, 1-on-1 ecommerce operator support
Personal, 1-on-1 ecommerce operator support
Practical Ecommerce Support for Growing Brands
Practical Ecommerce Support for Growing Brands
I work directly with founders and lean teams to bring clarity, structure, and momentum to ecommerce growth — through focused, hands-on programs.
I work directly with founders and lean teams to bring clarity, structure, and momentum to ecommerce growth — through focused, hands-on programs.
40+ Projects Completed
40+ Projects Completed
Direct, 1-on-1 guidance — no agency layer.
Direct, 1-on-1 guidance — no agency layer.
I help founders and small teams make better ecommerce decisions — across strategy, conversion, tools, and content. Everything here is shaped by operating real ecommerce brands.
I help founders and small teams make better ecommerce decisions — across strategy, conversion, tools, and content. Everything here is shaped by operating real ecommerce brands.
Ecommerce Operator Support
Hands-on ecommerce consulting for founders who want clarity and better decisions.
Ecommerce Operator Support
Hands-on ecommerce consulting for founders who want clarity and better decisions.
Ecommerce Operator Support
Hands-on ecommerce consulting for founders who want clarity and better decisions.
AI Content Studio
AI-generated product images, ads, and social content for ecommerce brands.
AI Content Studio
AI-generated product images, ads, and social content for ecommerce brands.
AI Content Studio
AI-generated product images, ads, and social content for ecommerce brands.
Everything you need to know
Everything you need to know
Who is this for?
Who is this for?
Who is this for?
Is this an agency?
Is this an agency?
Is this an agency?
Do you work with early-stage ecommerce brands?
Do you work with early-stage ecommerce brands?
Do you work with early-stage ecommerce brands?
What kind of help do you offer?
What kind of help do you offer?
What kind of help do you offer?
What I Help Ecommerce Brands With
What I Help Ecommerce Brands With
What I Help Ecommerce Brands With
Website & Conversion
Clarity, UX, and conversion decisions that help your site communicate value and turn traffic into customers.
Acquisition & Content Strategy
Clear direction on channels, content, and landing logic so acquisition efforts actually work together.
Retention & Lifecycle
Email and SMS fundamentals that support repeat purchases without noise or over-sending.
Pricing & Discount Strategy
Pricing, offers, and operating priorities aligned to where the business is today — not guesswork.
40+ projects completed
Ecommerce Operation Support
Ecommerce Operation Support
Hands-on, 1:1 guidance designed to support real decisions across your store, growth, and retention — while keeping founders close to the work and in control.
Hands-on, 1:1 guidance designed to support real decisions across your store, growth, and retention — while keeping founders close to the work and in control.
1
Direct 1:1 support
No agency model, no handoffs.
1
Direct 1:1 support
No agency model, no handoffs.
1
Direct 1:1 support
No agency model, no handoffs.
2
Accountability
Designed for meaningful progress.
2
Accountability
Designed for meaningful progress.
2
Accountability
Designed for meaningful progress.
3
Weekly check-ins
Review work and decide next steps.
3
Weekly check-ins
Review work and decide next steps.
3
Weekly check-ins
Review work and decide next steps.
4
Guidance, not execution
You stay in control.
4
Guidance, not execution
You stay in control.
4
Guidance, not execution
You stay in control.
What Founders Say
What Founders Say
4.9
What I appreciated most is that Hugo didn’t jump straight into tools or tactics. He helped me understand what actually mattered for our stage, and what we could safely ignore for now. That clarity alone saved us months.
Sarah J.
4.9
What I appreciated most is that Hugo didn’t jump straight into tools or tactics. He helped me understand what actually mattered for our stage, and what we could safely ignore for now. That clarity alone saved us months.
Sarah J.
4.9
What I appreciated most is that Hugo didn’t jump straight into tools or tactics. He helped me understand what actually mattered for our stage, and what we could safely ignore for now. That clarity alone saved us months.
Sarah J.
5.0
I expected tactical advice. What I got was a much clearer way of thinking about growth, retention, and optimization. We simplified a lot — and performance actually improved.
James C.
5.0
I expected tactical advice. What I got was a much clearer way of thinking about growth, retention, and optimization. We simplified a lot — and performance actually improved.
James C.
5.0
I expected tactical advice. What I got was a much clearer way of thinking about growth, retention, and optimization. We simplified a lot — and performance actually improved.
James C.
4.8
We already had Shopify, Klaviyo, analytics — all the usual stuff. What we didn’t have was confidence in our decisions. Working with Hugo helped us stop guessing and start prioritizing properly.
Emily D.
4.8
We already had Shopify, Klaviyo, analytics — all the usual stuff. What we didn’t have was confidence in our decisions. Working with Hugo helped us stop guessing and start prioritizing properly.
Emily D.
4.8
We already had Shopify, Klaviyo, analytics — all the usual stuff. What we didn’t have was confidence in our decisions. Working with Hugo helped us stop guessing and start prioritizing properly.
Emily D.
5.0
The biggest value for us was avoiding premature optimization. We stopped adding things just because other brands were doing them, and focused on fixing the fundamentals first.
Robert W.
5.0
The biggest value for us was avoiding premature optimization. We stopped adding things just because other brands were doing them, and focused on fixing the fundamentals first.
Robert W.
5.0
The biggest value for us was avoiding premature optimization. We stopped adding things just because other brands were doing them, and focused on fixing the fundamentals first.
Robert W.
5.0
This felt less like ‘consulting’ and more like having an experienced operator sit next to you and think through the business. Practical, calm, and very honest about trade-offs.
Olivia B.
5.0
This felt less like ‘consulting’ and more like having an experienced operator sit next to you and think through the business. Practical, calm, and very honest about trade-offs.
Olivia B.
5.0
This felt less like ‘consulting’ and more like having an experienced operator sit next to you and think through the business. Practical, calm, and very honest about trade-offs.
Olivia B.
4.9
Hugo understands how small teams actually operate. Everything was framed around time, focus, and constraints — not ‘best practices’ that only work for big brands.
Michael T.
4.9
Hugo understands how small teams actually operate. Everything was framed around time, focus, and constraints — not ‘best practices’ that only work for big brands.
Michael T.
4.9
Hugo understands how small teams actually operate. Everything was framed around time, focus, and constraints — not ‘best practices’ that only work for big brands.
Michael T.
